ESTsoft's subsidiary eyewear virtual fitting commerce company 'ROUNZ' (ROUNZ: CEO Myeong-seop Kim, Se-min Kim) announced on the 31st that its sales in 2022 increased by 30% compared to the previous year, setting a record high and achieving cumulative sales of 27 billion won since the start of business.

ROUNZ, which started its business by introducing an app named 'ROUNZ' that allows people to virtually try on glasses as if they were real by applying AI technology to the existing glasses industry, has built an O2O omnichannel that currently allows customers to purchase frames bought online with virtual fittings for glasses at nationwide opticians and purchase prescription lenses as well.

Having started as a B2C model, ROUNZ actively jumped into the B2B business from last year to build an O2O omnichannel. At the core of the B2B business was the 'Optician Delivery' system. The system allows customers to send glasses purchased through the ROUNZ app to a partner optician nearby and purchase lenses on the spot. This has helped ROUNZ alleviate customer inconvenience caused by legal regulations that do not allow the online sale of prescription lenses and at the same time provided a new business model that can coexist with existing opticians.

As a result, the number of ROUNZ 'Optician Delivery' orders has significantly increased compared to the previous year, and the number of opticians wishing to partner has rapidly increased. The number of partner opticians has grown from 280 in 2021 to about 600 currently, more than doubling in a year. ROUNZ has persuaded the market by consistently creating mutual-growth cases that lead to performance improvements for partner opticians using its partnership model.

The ROUNZ partnership policy is becoming even stronger. Recently, they began to provide the 'ROUNZ Mirror', a virtual fitting service device, so that the technology of ROUNZ can be easily used even in offline stores. It's been about half a year since this policy started, and already about 100 opticians have introduced and are using the 'ROUNZ Mirror', with over 600,000 experiences of the device recorded by visiting customers.

Furthermore, the ROUNZ app maintains a high App Store rating of 4.7 points as the only virtual fitting service introduced on the Apple Korea website, thanks to differentiated technological prowess. In particular, the app provides a virtual glasses wearing experience almost identical to reality, achieving a single-digit product return rate, which has led to impressive achievements such as over 810,000 app downloads and 200,000 member registrations.

In addition, ROUNZ is also striving to diversify its business by releasing its own private brand (PB) products. The ROUNZ brand frames have sold over 15,000 units in 2022, and lenses have surpassed 500 retail stores in just 10 months since launch, gaining market recognition for their product quality.

CEO Myeong-seop Kim of ROUNZ said, "Last year, we were able to achieve our highest sales since the start of the ROUNZ business thanks to aggressive business development," and conveyed, "In 2023, we will focus on attracting Series B investments to expand the on-offline connected business, and along with this, will make it a year of joint growth through close cooperation with partner opticians nationwide."