ROUNZ has been changing the decades-old offline-centered eyeglass purchasing methods with artificial intelligence (AI) image recognition technology and augmented reality (AR) technology.

The real-time virtual fitting eyewear shopping mall 'ROUNZ' (represented by Kim Semin, Kim Myeongseop) announced on the 17th that the number of uses of the virtual glasses fitting service provided in their app has exceeded 4 million a month. This is an increase of about 800% compared to the previous year, with many consumers trying on glasses more than 1 million times a week, over 150,000 times a day, through the ROUNZ app without visiting offline opticians.

The download count has also grown significantly this year. The current cumulative download count of ROUNZ is recording more than 500,000, which is an increase of 1,800% compared to the previous year, indicating an explosive increase in consumer interest in ROUNZ. ROUNZ, which has been introduced as the only domestic app among the augmented reality services on the Apple Korea homepage, was also selected as the 'App of the Day' in the App Store last September.

ROUNZ was able to provide an innovative eyeglass purchasing experience because it built an O2O (Online to Offline) omnichannel suitable for domestic circumstances. In response to the local situation where prescription lens purchases are only possible at opticians', ROUNZ supports customers by delivering eyeglass frames purchased online to the opticians' for lens fitting. In other words, the app smoothly provides the entire process of purchasing glasses.

To provide omnichannel services in the domestic eyewear market, ROUNZ has partnered with more than 280 opticians' nationwide, focusing on regions where online purchasing is concentrated. To this end, they analyzed years of accumulated big data. The partnerships ROUNZ has established are the third-largest in terms of the number of domestic eyeglass franchise outlets. The company plans to expand its service area to over 1,000 opticians' by the next year, in line with the increasing trend of online sales.

Fueled by these service achievements, cumulative sales have reached 20 billion won. Considering the domestic eyewear market size is approximately 3.4 trillion won, the potential for future growth is boundless. ROUNZ plans to focus on expanding its business model to coexist with the entire domestic eyewear industry for greater growth.

ROUNZ's representative Kim Myeongseop said, "So far, ROUNZ has been focused on online purchasing experiences of glasses, emphasizing innovation through technology and achieving several meaningful outcomes," adding, "The traditional eyewear industry faces serious difficulties due to COVID-19 and has been confronted with unprecedented changes. Although ROUNZ started with innovative technology online, it will continue to propose ways in which eyewear brands and all offline opticians' nationwide can grow together."