Real-time virtual fitting eyewear mall 'ROUNZ' (Representatives Kim Se-min and Kim Myung-seop) announced on the 24th that it has launched its own eyewear brand 'ROUNZ BASIC' and has started full-fledged sales.

'ROUNZ BASIC' is a new lineup developed with the concept that everyone should be able to experience good quality glasses at a reasonable price.

'ROUNZ BASIC', released in a total of 7 metal frames with 3 colors, was developed by analyzing the data of 100,000 customers who purchased glasses from ROUNZ and used virtual fitting services with AI.

The features of the product include ▲sizes that can accommodate various facial shapes and sizes, ▲silicone nose pads that help glasses stay fixed on the nose, ▲sturdy frame structure, ▲weight that is comfortable even after long wear, thus helping anyone easily have the best glasses-wearing experience.

'ROUNZ BASIC', which adds excellent wearability to the design preferred by customers, has minimized the price burden on consumers by reducing distribution stages. The launch price of the product is 45,000 won, and it can currently be purchased for a limited-time special price of 19,900 won at the end of this month through the brand launch promotion.

In addition, ROUNZ is also running a promotion for mutual growth with opticians. This promotion, prepared to increase the inflow of customers to partner opticians reduced due to COVID-19, provides the 'ROUNZ BASIC' for free to all customers who choose an optician as the delivery address when purchasing. Through this promotion running until June, partner opticians can attract new customers, while consumers benefit by only having to pay for the lenses.

A ROUNZ official said, "We hope that everyone in need of glasses can have the best glasses-wearing experience at a reasonable price through 'ROUNZ BASIC'" and added that they plan to launch more 'ROUNZ BASIC' with a variety of materials and designs for the customers' wide range of choices. They also conveyed their continuous efforts to create a healthy glasses industry including strengthening collaborative promotions with local opticians to grow together.

Meanwhile, ROUNZ has been operating the 'Blue Circle Campaign' to increase visits to local opticians since 2021, which is a win-win program for opticians. ROUNZ customers who receive their products delivered to partner opticians get a discount on the glasses, with all costs being borne by ROUNZ itself.