AI service specialist ESTsoft (CEO Kim jang jung) announced on the 27th that it has launched the 'Frida Kahlo AI Photo Exhibition' in partnership with Getty Images Korea (CEO Park Geon-won), the world's largest stock content specialist company. For this purpose, the two companies signed a contract for the exhibition business on the 2nd of last month.

The photo exhibition was prepared to provide a new experience to visitors by giving movement to the original photos of the world-famous artist Frida Kahlo using AI technology, and at the same time, to showcase a new exhibition business model that has evolved from traditional methods into one with higher added value.

The Frida Kahlo AI photo exhibition used three types of photos representing her, themed around eternal beauty. The viewing has been ongoing at the Frida Kahlo photo exhibition at the Hyundai Department Store Trade Center since last December and will be available until March 26.

For this exhibition, ESTsoft utilized its advanced image generator AI technology to implement diverse aspects such as the frontal and side views of the AI human. The AI analyzes and learns the character information in Frida Kahlo's images, inferring the detailed expressions and movements that do not exist in the original images to create videos. Through this, visitors can meet Frida Kahlo as if she were alive.

Starting with this exhibition, the two companies plan to actively develop the exhibition business using AI technology. Currently, they are discussing with media art planning companies to prepare follow-up exhibitions using world-famous IPs like Frida Kahlo.

CEO of ESTsoft, Kim jang jung said, "This exhibition is a result of the collaboration between our core competencies of world-class IPs and global top-level AI human technology," and added, "As the first project where both companies have worked in tandem has successfully commenced, we plan to rapidly develop follow-up exhibitions as well as businesses that can provide new value to the market."

Meanwhile, the virtual human market that ESTsoft is pushing as a new AI business has a very high growth potential and is attracting global attention. Global market research firm Emergen Research has also forecasted that the global virtual human market will grow to a size of $527.58 billion by 2030.