AI services specialized company ESTsoft (CEO Jung Sang-won) announced on the 16th that it will unveil a new CI (logo).

The new CI was produced to contain ESTsoft's direction of creating a new world where everyone can be respected through AI technology, and the company's will to leap perfectly into an AI enterprise.

In fact, ESTsoft's AI new business is growing rapidly. Last year's AI new business sales more than doubled compared to the previous year as AI human performance began to be reflected in earnest, and the AI human studio built inside the company building at the end of last year with the goal of providing highly advanced AI humans has already completed its shooting schedule for the first half of this year.

Through the CI introduced this time, ESTsoft wanted to show both the high business scalability based on AI technology and the future-oriented image, as well as the DNA of innovation accumulated over the past 30 years.

To this end, ESTsoft applied a font that elegantly combines smooth curves and simple straight lines to the new CI. In the CI, the curve represents innovative change and inclusion, while the lines and planes represent the cultural heritage and history of the group company built over a long time.

The main color of the CI is 'EST Blue', which was used in the existing CI, to continue the corporate trust and technical expertise. Sub colors include EST Black and EST White.

Going forward, the new CI is expected to be applied to various major subsidiaries conducting business in various industries, including ESTsecurity, and will be used in a more expanded concept.

ESTsoft CEO Jung Sang-won said, "ESTsoft, which has led the past 30 years with innovative SW services, now wants to play a leading role in opening a new world as an AI company," and expects "ESTsoft's AI human to exert great synergy on the new horizon of the AI industry opened by ChatGPT and Stable Diffusion." He continued, "ESTsoft will accelerate the growth of AI new business this year to enter the hundred billion club, and based on this, we will continue to present AI services that make our lives more convenient to the world.”