ESTsoft has secured the IP of singer Tae Jin-ah and is actively moving into the senior care industry with services featuring AI human, such as initiating a senior-friendly city construction project with Gimhae City.

ESTsoft (CEO Jung Sang-won), a company specializing in AI services, announced on the 15th that it has won a contract to participate in a consortium form in the 'Smart Village Distribution and Expansion Project' that builds a smart senior club in Gimhae City using AI human. As a result, ESTsoft has gained momentum in its senior care business, which it has been pushing to diversify its AI human business models.

This project is a business prepared by Gimhae City, which is facing entering a super-aged society, and the core is to apply non-face-to-face smart services based on AI human to senior clubs, which are hubs for the elderly population and key welfare facilities.

This year, ESTsoft has actively jumped into the senior care business to diversify the business models for AI human. Recently, the company has put a lot of effort into securing famous IPs to enhance its business competitiveness, and as a result, it has successfully secured exclusive rights to the IP of Tae Jin-ah, the representative trot singer in Korea.

ESTsoft has decided to actively utilize the recently acquired IP of singer Tae Jin-ah in order to successfully carry out its first senior care project, the Smart Village Distribution and Expansion Project in Gimhae City. That is, it plans to provide an optimized service usage environment for the elderly through Tae Jin-ah's AI human, which is favored by the elderly.

Specifically, using Tae Jin-ah's AI human, which is popular among the senior demographic, the company plans to provide content for the education and leisure activities of the elderly, such as singing classes and cognitive activities, through smart TVs. In particular, in the future, it plans to create an environment where interactive communication is possible with Tae Jin-ah's AI human linked to ChatGPT, providing services at the appropriate level of difficulty according to the user's age and health condition, as well as being able to respond to various emergency situations. Additionally, AI humans created with its own IP will also be installed in kiosks to help the elderly use various healthcare devices.

The size of this project is estimated to be about 800 million to 1 billion won, transforming 32 senior clubs within the Gimhae City area into smart senior clubs over the course of approximately 7 months. Especially, if this project is selected for its excellent services, it may receive additional funding for distribution and expansion.

ESTsoft CEO Jung Sang-won stated, "The senior care industry is an area that requires quality services through technology," and "AI human will implement a service that is different from the existing ones by adding emotional elements."

Meanwhile, ESTsoft's AI human business is rapidly expanding both domestically and internationally. The company is providing services utilizing AI human in various forms in Korea, in collaboration with educational, financial, and healthcare companies, and recently, it is showing swift movements, including collaboration with Microsoft for global expansion.