ESTsoft subsidiary eyewear virtual fitting commerce company 'ROUNZ'(ROUNZ: President Kim Myung-sup, Kim Se-min) announced on the 25th that the executive team of 'Swisscom', Switzerland's largest telecommunications company, visited the company's flagship store located in Pangyo to grasp the industry trends applied with AI technology.

Swisscom is an information and communication company leading the Swiss and Italian markets, conducting business with sustainability and innovation as core values. Recently, it has been promoting business with the goal of building flexible digital capabilities, strengthening corporate responsibility and innovation, and establishing leadership by presenting the 'Strategy 2025'.

The visit to Swisscom was arranged through the Swiss Embassy in Korea. It was organized to check the level of cutting-edge technology in Korea, the application cases of these technologies in the industrial field, and business models, and to lay the foundation for partnerships with excellent companies, with the CEO of Swisscom and key executives of the board visiting.

At the site, ROUNZ introduced its AI-based glasses virtual fitting technology, its successful application of this technology to optician shops through an O2O omnichannel commerce model, partnership policies for co-prosperity with existing optician shops, along with ESTsoft's AI Human Service as key presentations.

The Swisscom executive team noted that the highly advanced AI virtual fitting and AI human technology, and the services centered on them, are of a global standard and are being operated innovatively within the industry.

ROUNZ President Kim Myung-sup said, "It was very meaningful to introduce ROUNZ's outstanding technical capabilities and business model to the management of Swisscom, a world-class ICT company," and added, "In the future, ROUNZ will actively create various opportunities so that it can grow not only in the domestic market but also in overseas markets."