AI service specialized company ESTsoft (representative Jung Sang-won) announced on the 7th that it had concluded an industry-academic cooperation contract with Yonsei University Lifelong Sports Research Lab to strengthen and expand senior care services based on AI humans.

Yonsei University Lifelong Sports Research Lab (https://lifetimesports.kr/) is a research organization that studies social and personal factors related to sports and leisure activities across all generations and provides theories and practical programs to solve various social problems caused by aging and generational conflicts. In addition, it is involved in producing about 600 instructors every year in collaboration with the Elderly Sports Instructor Training Institute.

Professor Hur Jin-moo, who is in charge of the research lab, is a senior care expert based on lifelong sports. In the United States, he worked as a committee member of the Senior Olympics Games and as a professor at Texas A&M and Indiana universities. Domestically, he is the director of the Yonsei University Elderly Sports Instructor Training Institute and an executive of the Asia Pickleball Federation, and is active in academic activities, including the continuous publication of research papers.

The contract signing ceremony took place at the ESTsoft headquarters in Seocho-gu, Seoul, with key stakeholders from both sides, including ESTsoft executive director Byun Gye-pung and Professor Hur Jin-moo of the Yonsei University Department of Applied Sports Industry, in attendance.

At the contract signing ceremony, both parties agreed to actively continue cooperation to create positive changes and innovations in the global senior care sector with the goal of providing seniors with a better quality of life.

In particular, ESTsoft's proven AI human technology in various industries such as education, finance, and entertainment, and the research achievements and practical experience of Yonsei University Lifelong Sports Research Lab specialized in senior care are expected to create synergy.

In the future, ESTsoft will collaborate with Yonsei University Lifelong Sports Research Lab to develop specialized AI human creations for senior care, plan and produce specialized senior care content utilizing AI humans, supply and optimize AI human content on-site for senior care, and apply AI humans more extensively in the global senior care field.

Yonsei University Professor Hur Jin-moo said, "This collaboration will be a major turning point in the development of existing research and practical programs for senior care," and "Through new attempts utilizing AI humans, we will present more diverse research and high-utility programs, and apply AI humans to lifelong sports fields like pickleball (racket sports)."

ESTsoft AI Business Division executive director Byun Gye-pung said, "Through collaboration with Yonsei University Lifelong Sports Research Lab, we will strengthen the credibility of AI human senior care services and promote branding," and "We intend to focus on creating actual effects of the service based on AI technology and creating social value through content business that is essential for the elderly."4800